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JUSTIN BARRETT

Work

Marketing, tied to the sale.

Reporting and logistics management for over 1,000 clients, connecting marketing leads to closed sales through POS integrations from multiple vendors.

Role
Primary developer & technical lead · built from the ground up
Context
Professional work · 1,000+ clients
Technologies
WordPress, PHP, Laravel, 26 integrations, Twilio call tracking

Marketing reporting is more useful when it connects activity to what happened in the business. This platform brings reporting and logistics management together, including the connection between a lead and a closed sale.

1,000+Clients currently served
Multiple vendorsPOS integrations
One platformReporting & operations

More than a reporting screen.

The dashboard serves over 1,000 clients and combines marketing-service reporting with logistics management. It provides reporting, centralized updates, and management of all websites supported by the platform.

Those responsibilities connect the client-facing question—what is the marketing doing for the business?—with the operational work of managing websites and services.

Built from the ground up. Led through delivery.

I built the platform from the ground up and was responsible for approximately 90% of its development. Other contributors worked on it, and I oversaw those contributors and their contributions.

OWNERSHIPPrimary developer & technical lead

Ground-up development · contributor oversight · integration and platform work

The dashboard is a WordPress/PHP plugin with 26 integrations, supported by a Laravel application. That application also manages our Twilio-integrated, in-house call-tracking system.

Centralized website and service management.

The platform brings website management and centralized updates into the same operational environment as reporting. Rather than treating a report as the whole product, it supports the logistics of delivering and managing the marketing service as well.

Reporting

Marketing performance presented for clients.

Centralized updates

Updates coordinated through the platform.

Website management

Management of the websites supported by the service.

Logistics

Operational management alongside marketing reporting.

Connecting leads to closed sales.

The platform integrates point-of-sale systems from multiple vendors and matches leads to closed sales. That connection supports reporting on the return from marketing services, extending the view beyond traffic and lead counts to the sales those leads became.

  1. 01 / MarketingLead generated

    A lead enters the marketing reporting picture.

  2. 02 / IntegrationPOS sales data

    Integrations bring in sales data from multiple POS vendors.

  3. 03 / ConnectionLead-to-sale matching

    Leads are matched to closed sales.

  4. 04 / ReportingMarketing ROI

    The dashboard demonstrates marketing-service ROI through those connections.

A functional summary of the platform’s lead-to-sale reporting, rather than a deployment architecture.

Reporting at a glance.

The supplied reporting view includes sessions, conversions, users, bounce rate, session duration, pages per session, and new versus returning users, alongside Google Ads performance. Period comparisons provide context for the displayed figures.

MARKETING REPORTINGInterface summary
AudienceSessions & usersNew and returning visitors
EngagementDepth & durationPages per session and time on site
AcquisitionConversionsMarketing activity and lead generation
Business contextClosed salesLead matching through POS integrations

Portfolio summary of the reporting capabilities. This is not a live client report or a claim of performance uplift.

A shared view of performance and operations.

At its current scale of over 1,000 clients, the platform combines the day-to-day management of marketing services with reporting on their value. Centralized updates and website management support delivery; lead-to-sale matching provides the connection to business outcomes.